‘Sustainability’ has become the byword for environmentally sound and socially responsible production with organic cotton being considered as one of the most sustainable fibres for textile production.
It is GOTS certified and made using 100% organic African cotton. The organic cotton that we use offers many benefits to the community and local environment:
• Better for the environment by avoiding chemical pesticides and fertilizers, that would otherwise pollute the land, water and air
• Better for plants and animals (many bees and frogs are disappearing because of the widespread use of pesticides)
• Not genetically modified
• Uses less water – all of our African cotton is naturally rain-fed, not artificially irrigated
• Farmers are paid a premium price for organic cotton and are given a purchase guarantee
• Premiums are paid towards community projects such as building wells for clean drinking water
• Healthier for the farmers, smallholders and rural communities of Tanzania and Uganda